Based in Saigon, Eric Monteil is a French ‘worldwide citizen’ born as a creative entrepreneur, also founder and managing director of Art Consulting Asia and Silapix.com. He grew up as a gentle rebel and studied ‘rational sciences’ at university in Paris. Latterly he graduated with an Executive MBA. Eric worked as an innovator in various industries: finance, IT, cosmetics and air sports before flying beyond his own horizons to ‘Rock Around Asia’ on a motorcycle in 2010. That’s how he came into art with a new proposal for the art industry, focused on serving the hospitality sector. The promotion of art and culture remains the project of his life, his absolute passion, his mission on earth, his contribution to art history and nothing can stop it, because “Art is Art, and everything else is everything else” (Fredrick Adolph “Ad” Reinhardt).