Art Consulting Asia collaborates with hotels to promote the local art scene with a program called Art Rotations. This cycle of temporary art exhibitions features the work of three artists at a time (or more, depending on the size of the property), for a period of six months. Each artist provides five up to ten artworks, depending on his/her stock. Concurrently, we create for each hotel an online gallery within Silapix.com to promote the hotel and its temporary collection. We believe any hotel shall share this vision, to bring travelers closer to local cultures, whether in the hotel or back home, relying on art and new technology. Check out The St. Regis Bangkok art rotations program.
A high-end hotel that opens its doors in a country, gives all who stay there a direct access to the culture of the country. But is that enough to understand the culture of a place, even with a highly sophisticated design, the excellent choice and environment of the site, the care given to every detail, and quality of the services offered? Culture is the DNA of a people, a unique way to connect with their history, discover their traditions, and understand their uniqueness. Travelers are sensitive to local humanities – that’s what drives them to travel, and instills in them the desire to understand how others live on our planet. But standing between two groups understanding each other, is the barrier of language. That’s what makes art so important, in overcoming it.
Art Consulting Asia intends to promote the idea that a hotel can also be an art gallery on Silapix.com. There, travelers would stay temporarily, immersing themselves in culture and traditions through works of art and educational content specially crafted for this purpose. If the interior design of a place gives it a unique ambiance, the art gives it a soul. It invites you to look beyond aesthetics, to penetrate the essence of the country and its people. But what good is exhibiting works of art, without offering the viewer some explanation? It would be akin to enjoying a lovely meal, without the company of a good wine. The journey would be unfinished, the satisfaction only partial. After all, an artwork exists only within the context it was created, by the artist who made it. No matter how much pleasure it provides, it is the knowledge that comes with it, that permits a real dialogue with the culture.